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Check out our selection of books and magazines on salon management and marketing available though amazon. Our consultants use these materials to constantly update their knowledge of the salon industry, you can derive the same benefit. MORE>>


IWe are now seeking stylists and consultants to assist with presentations and seminars. (see Jobs)


Pro Salon Solutions
pro-salon.com
Dallas, Texas 75248
phone: 469-441-8771

 

pro-salon.com
defining the future of professional hairstyling

Five MORE Things You Can Do 
To BOOST Your Business

Here are five things that you can do with a little effort that will have tremendous rewards in the future.

  1. Do charitable work.
    Volunteer to do hair at the senior citizens center. It makes the seniors feel great, it's a wonderful community service, and the children of the seniors won't forget you for showing their parents your kindness. You can leave your card and ask them to tell their children, or grandchildren. It'll make you feel better knowing you've done something good.

  2. Run a promotion.
    Promotions are easy to do and can add a lot of dollars to your ticket. Offer a half price conditioning treatment with a regular hair service, or 20% off a partial highlight when the client receives a haircut. Tie services together to make them appeal.

  3. Offer package deals.
    Put together a package of services for NEW clients that can be redeemed one or two per salon visit. Give some sort of discount as an inducement for the client to buy the package. Make sure to include services clients wouldn't normally buy for themselves like scalp massage, clarifying treatments, deep conditioners, quick services like shampoo and styling, partial highlights, etc. By only allowing them to redeem one or two services per visit you keep them returning to the salon over and over, hopefully long enough to make them a permanent client. Return visits also give you the opportunity to sell additional services and products.

  4. Sell Gift Certificates.
    This is a great way to offer your clients special deals without it looking cheap. A nicely done gift certificate creates a good image for your salon and it also allows your client to share their experience with a friend by giving it as a gift.

  5. Do demonstrations.
    This can be done in the salon but usually gets a better response when done in someone else's space. Clothing and accessory stores are usually receptive to allowing you to have some space in their store to do demos or consultations for their customers. Be sure to hand out your cards and some incentive for the customer to visit you in the salon. This creates a lot of excitement for the store which helps them to pull in new customers too.

Do you have any ideas on how stylists might create new business? Let us know so we can share them with others. Send your comments to: tips@pro-salon.com 


Jonathan Van Voorhees - Founder Pro Salon ManagementJonathan Van Voorhees is the founder of Pro Salon Management and author of The Salon Manager's Bible and The Art of Hair Design. He is the former owner of a high profile salon in Dallas, Texas with over 35 years in the cosmetology industry, and a celebrity stylist whose artistic creations have appeared in newspapers and magazines nationwide. (more @ van-voorhees.com)

Pro Salon Solutions
pro-salon.com
Dallas, Texas 75248
phone: 469-441-8771