Five Things
You Can Do TODAY
To BOOST Business!
Whether
times are good or bad we all have
slow periods, down time, a slump
in business here and there. Here
are a few time tested ideas to
help you get your business back on
track.
-
Always
carry business cards with
you.
You never know when you will
be in a situation that you
will have an opportunity to
meet a new client. The best
way to make sure they remember
you is to give them your card.
It's a simple thing to
do and it can add up to
a lot of new business over
time.
-
Make
a point of meeting new people.
Join a club, go out dancing,
participate in a sport, get
together for happy hour,
anything you do to put
yourself in touch with new
people creates an opportunity
to meet new clients. Remember
to keep your card handy and
give it to them.
-
Always
ask for their business card.
This is even better than
giving your card to them! Why?
Because now you are in the
driver's seat, you can
initiate contact. Give them a
call, invite them in for a
consultation. Send them an
email or a letter offering a
special discount. Follow up
with this person every week
for at least four to five
weeks. If they don't respond
with an appointment put their
card in a "cold
lead" file and get back
with them in three months or
so.
-
Give
great service!
This can not be overstated. Do
great work for sure, but in
addition pay attention to the
little things. Offer your
clients coffee or beverages,
keep some fresh fruit around
the salon in case your clients
want a snack, let the
manicurist offer a
complimentary hand massage
after their service, or have
your makeup artist offer a
complimentary make-up
touch-up. Not only does this
help make your client feel
special, it promotes other
services in the salon.
-
Send
a Thank You note.
As soon as the client leaves
the salon. I don't care if
they've been coming to see you
for the past fifty years,
everyone wants to be
appreciated. You will be
astounded by the response, and
gratitude, this simple act
will generate.
|
 Jonathan Van Voorhees
is the founder of Pro Salon Management and author
of The Salon Manager's Bible and The
Art of Hair Design. He is the former owner of a high profile salon in
Dallas, Texas with over 35 years in the cosmetology industry, and a
celebrity stylist whose artistic
creations have appeared in
newspapers and magazines nationwide. (more
@ van-voorhees.com) |
pro-salon.com
Dallas, Texas 75248
phone: 469-441-8771
|
